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Guide to Researching Companies, Industries, and Countries

Get the inside scoop on a company before you interview there.

Want to land your dream job? Do your research. Your key resource is information and you will not succeed in your job search without knowledge of the companies you are interviewing with. You'll stand a better chance of getting your foot in the door if you study the company you're applying to. Plus, you'll impress your interviewer with your knowledge about the job.

Here are some online resources that can help you get a handle on companies. Take full advantage of them.

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Company Research

  1. The Best Sources?
    • Go to your favorite search engine (our current favorite is Google) and find the company's Web site. Most public companies have a section of their Web sites dedicated to investor relations and often have their annual reports online and in downloadable form.
  1. Web-based Secondary Sources:
    • Business Week Online -- Company Research: a great resource from our favorite business magazine...get information on more than 4,000 companies, including a corporate snapshot, related articles from the magazine, and company information from the Vault.com and WetFeet.com -- all in one easy location.

    • Hoover's Online : Search a database of the largest and fastest-growing public companies in the United States and the world. You must be a subscriber to Hoover's Business Resources to access company profiles.

    • IRIN -- The Investor Relations Information Network: a clearinghouse of annual reports, fact books, and press releases.

    • Web100 -- Big Business on the Web: tracks the largest American and international companies on the Web (ranked by revenue), listing these corporations along with their Fortune500 and Global500 rankings. Can search for companies or scroll through rankings. Links under each company to sites that have more information about the companies.

    • Corporate Information -- a great resource for researching companies and industries in the United States and around the world. Search for company and industry information -- or search by U.S. state or by country to find companies that operate within a specific geographic region. More than 350,000 company profiles. Free to job-seekers.

    • EDGAR Online: self-proclaimed as "the source for today's SEC information," this site offers both free and fee-based information.

    • Securities and Exchange Commission : Get information about the financial health of Publicly traded companies.

    • Wall Street Research Net (WSRN): offers a wealth of financial/investment information about companies, including financial ratios, stock performance data, industry comparisons, and earnings estimates.

    • Stockfever.com: provides basic information about publicly traded companies.

    • The Public Register's Annual Report Service (PRARS): includes the ability to order printed versions of annual reports (for free) and a service titled "Corporate Window," which provides various corporate and financial information for a select group of companies.

    • The Forbes 500: a comprehensive database of the 500 largest American public corporations as measured by sales, profits, assets, and market value.

    • Fortune 500 List: A collection of information about the top 500 U.S. public companies, as well as links to industry information and The Global 500.

    • Better Business Bureau: includes links to companies that are members of the organization.

    • Small Business Administration Hotlist: offers a great collection of information about business trends and small businesses.

  1. Inside Sources:

o The Vault : Check out company snapshots based on interviews and analysis. Plus, get a picture of what it's really like to work there from the company message boards.

o Wetfeet.com: Complies company stats and Q&As. Like The Vault, message boards provide an anonymous look at what workers really think.

o F*cked Company: Want to find out if a company is likely to be around for a while? See how often it appears in the archives of this site, which collects gossip, rumors and evidence of boneheaded management.

  1. Web-based Company Research Links:

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Industry Research

  1. Web-based Industry Research Links:
    • Industry Profiles: A collection of links related to getting industry information. Please note that a number of their links no longer seem to work.

    • Plunkett Research, Ltd.: a free industry information channel designed to assist job-seekers in your basic market research and analysis of potential industries -- from Plunkett Research, Ltd. Some great top-line information about all major industries. Free to job-seekers.

    • U.S. Industrial Outlook: If you don't have access to the current print volumes, earlier years are available at this site.

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Country Research

  1. Online Country Research Resources:
    • CIA World Factbook -- detailed snapshots, compiled by the U.S. government, of just about every country in the world.

    • CountryReports.org -- a great source for finding top-line information about just about every country in the world, including culture, geography, economy, political system, news, maps, and more.

    • Country Studies -- from the U.S. Library of Congress. These guides cover social, economic, political, and national security systems and institutions of more than 100 countries throughout the world.

    • globalEDGE -- a comprehensive global business resource center from the folks at Michigan State University. Key strength are links to further information.

    • International Business & Technology -- a learning portal that provides links to business, communication, import-export, linguistic, legal, marketing, media, monetary, public affairs, research, technology, trade, and travel information at both world and country levels. From BRINT Institute.

    • Virtual International Business & Economic Sources -- a portal to more than 1,600 Internet sources of international business and economic information. From the folks at the University of North Carolina at Charlotte.

    • World Trade Organization -- a great source of worldwide business and trade information and trends.

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Other Research Resources

  1. Other Guides to Researching Companies:

  2. Internet/Web-Based Reference Resources:

  3. Business-Related News, Magazines, and Newspapers:

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Search Engines
The following are the major Web search engines that job-seekers can use in your Web searches for more career information, other career and job sites, and company and industry research.

First, our two favorite search engines -- both are very comprehensive in their coverage of the number of Web pages they index -- and you can't go wrong using either of them:

  • Google, an amazing site -- and current favorite -- which uses sophisticated next-generation technology to produce the right results fast with every query. Currently has more than 3 billion Web pages and images in its index! Web address: http://www.google.com

  • Alta Vista, which claims to be the first full-text search service in the world dedicated to setting the standard for search technology and how people find information. Good results. Web address: http://www.altavista.com/

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And here are the rest -- also good search engines -- in alphabetical order:

  • All the Web, which has a goal of cataloging the entire Web, and expects to continue to grow with the Web to 2 billion documents and beyond. Web address: http://www.alltheweb.com/

  • Excite, which searches more than 50 million Web sites and two weeks of Usenet News. Web address: http://www.excite.com

  • Go.com, which is the only search engine that fully integrates Internet directory browsing and Internet searching. Part of the Go Network. Web address: http://www.go.com/

  • HotBot, which indexes every word, link, and media file on more than 110 million Web documents and refreshes its entire database of documents every three to four weeks. Part of the Lycos Network of sites. A great tool. Web address: http://www.hotbot.com/

  • iWon, which is both a directory and a search engine (and gives away lots of prizes!), has an index of more than 500 million documents updated constantly to ensure more precise search results. Powered by Inktomi. Web address: http://www.iwon.com/

  • Jayde.com, a search engine directory with 1 million plus site listings, and offering visitor control over how search results are displayed. Web address: http://www.jayde.com/

  • Lycos, which displays the most-visited sites at the top of the list rather than by displaying results by relevancy (the frequency with which your search word appears on a Web page). Web address: http://www.lycos.com/

  • NBCi, which ranks site popularity based on the number of its users who click on the site and find it useful for a particular topic, the higher it will be listed in the search results over time. Web address:http://www.nbci.com/

  • Northern Light Search, which offers this goal: "to index and classify all human knowledge to a unified consistent standard and make it available to everyone in the world in a single integrated search." Sorts results into folders based on keywords, source, or other criteria. Web address: http://www.northernlight.com/

  • Scrub the Web, which ranks Websites in its search results by the relavancy of the search term to the number of times it finds the search term in the sites. Web address: http://www.scrubtheweb.com/

  • SPLAT, maintains a large and spam free-index to make searching easier and more complete for our users. They search the web sites splattered all over the Net to find exactly what you need, so you don't have to. Web address: http://www.splatsearch.com/

  • WebCrawler, which operates by navigating the Web and either building an index for later use or by searching in real-time. Web address: http://webcrawler.com/

  • What's New, the complete listings of new Web sites on the Internet. A great site for finding the latest additions to the Web. Web address: http://www.whatsnu.com/index.html

  • WiseNut, a rapidly rising relative newcomer, which searches/indexes more than 1.5 billion Web pages. Developing the fastest and most comprehensive search engine on the Web. Web address: http://www.wisenut.com/

  • WWW Riot, which describes itself as the anti-portal. Has potential as a directory and search engine. Web address: http://www.dxpnet.com/riot/

  • Yahoo, a popular favorite, which is a fairly comprehensive subject index. More of a directory than search engine; however, have partnered with Google.com to provide excellent searching in addition to its directory. Web address: http://www.yahoo.com

  • Ixquick, a highly-ranked and powerful metasearch engine that rapidly searches 12 search engines simultaneously. Available in multiple languages. Excellent results page. Web address: http://www.ixquick.com

  • Ask Scott, the virtual reference librarian who will provide you with the best reference tools for your search. Web address: http://www.askscott.com

  • Dogpile, which is really a metasearch service that integrates several medium and large Web search and index guides into a single service. From the Go2Net Network. Web address: http://www.dogpile.com

  • MetaCrawler, another metasearch service from the Go2Net Network that collates results, eliminates duplication, scores the results and provides the user with a comprehensive list of relevant sites. Web address: http://www.metacrawler.com

 
     
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